It's really great for me, but I have short curly hair. You have to put it in, style ut a bit, DRY IT COMPLTELY(i use the hair dryer) then "crack" it to get a natural look. Once it's all dry and set up I ruffle my hair, fluff it up, and crunch up all the hair clay so it's not stiff and wet looking. Yes, your hair will be a bit tacky to the touch, but I don't encourage anyone to touch my hair all day, so I don't care. The colors are strong, I can change them every day, and it gives great hold and texture to my fine hair making it look thicker and giving good body.My son's hairBought this to use instead of actually dying anyones hair and it’s great!!! Smells good, easy to use and washes out with issues. Highly recommend if you’re looking for temporary color and some fun!Thought it was gojng to give more color than it does. My hair is a light dirty blonde so i didnt expect it to stand out or anything but when i put in a decent amount, i cant really see much of anything. I have to really gunk itbin and at that point it just looks like im trying to pomade my head...not a good look for me personally. I was bummed. If you have super blond hair or are ok with laying this on thick, it will look neat but otherwise, look for something with better pigmentation.Very light, even on blond hair can barely seeIt does dry after a while.Love the consistency not streaky easy to wash offThe color didn’t last long