OUR HUMBLE BEGINNINGS BEAUTY & GLAMOUR The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry. Brush It Away Hair Mascara No Lines Temporary Wrinkle Remover The Miracle Concealer Pencil Boyd's Concealer Liquido Eye Makeup Remover Buying Options Add to Cart Buying Options Buying Options Add to Cart Customer Reviews — 3.4 out of 5 stars 900 — — 3.6 out of 5 stars 6 Price — no data $16.99$16.99 — no data — no data $14.99$14.99 Description Effortlessly achieve instant coverage for grey hair that lasts until your next shampoo using this brush. Boyd's No Lines Temporary Wrinkle Remover is like a "facelift in a bottle", temporarily reducing fine lines and puffiness with dramatic results that you can actually see and feel. Boyd’s Cover Pencil’s lightweight formula masterfully conceals spots or blemishes and fits perfectly in your purse or clutch. For face & body the concealer glides on very easily to help hide age spots, under-eye circles, birthmarks and bruises. This do-it-all formula removes waterproof makeup and do the dissolving away of makeup without leaving an oily after-feel. How to Use Washes out with shampoo Perfect for on the go and small enough for travel! Just add a few drops will give you a smoother, more youthful appearance. Draw over your blemishes, spots, and under-eye circles, dab lightly with your finger to blend without wiping off coverage. Apply blush along the brow bone, moving toward the outer edges. Swipe down along the high point of the cheekbone, creating a “7” shape around the eye. Use day or night, cleansing one eye area at a time. Apply a drop to cotton ball. With eye closed, massage gently over lid and lashes the cotton with the eye makeup remover.