I am a natural light blonde, who purchased the "Bronze Auburn" color, even though it clearly states "for Brunettes" and warns that it might stain my hair. I am a risk taker, and really wanted to try it (for a costume), so I took the chance. LOVE THIS STUFF!!!! I have extremely curly hair. I finger-combed my entire head with this while my hair was wet, then added (DevaCurl) product as usual, and continued to scrunch additional makeup in while drying my hair. I used an entire bottle to cover the majority of my hair, I wish I would have done 2 bottles for complete cover, but was still very happy with the look. (I have a lot of hair) It is a bit messy until dry, and as others state it is a bit drying on your hair, but since my hair is curly it was barely noticeable. Once dry I did not have bad transfer problems at all, just a bit on my hands when I would touch my hair too much. It washed out COMPLETELY in one wash, no staining at all. Pleasantly so surprised. Will buy again for sure.